What is happening to Apple?

What has happened to the quality of Apple?

                     Apple products are well reputed for their quality. But this time Apple shipped their new iPhones with chipped back panels. Seemingly the anodized aluminium back cover is the culprit which has done the damage. The customers who got Black and Slate colored phones had the issue. In the White and Silver models, the issue was not visible. The shocking part of this is it seems that Apple was aware of this issue even before they started shipping. You don't be happy if you get a brand new phone that has a chipped body. Specially when it comes to a premium phone like iPhone you expect a superior quality than others. Apple even had an issue with their Apple Maps that came with there new iOS 6 too. Now it is the most awaited phone itself made the trouble.